In today’s time, there are many platforms available where you can advertise and sell your products online. For e.g., Amazon and Flipkart are popular platforms for showcasing your line of products here in India. However, there are many drawbacks to advertising your products on these platforms that e-commerce businesses often overlook.
The benefits of getting your own e-commerce website far outweigh the advantages that these platforms provide. Below are the highest reasons to possess a self-hosted e-commerce website.
1. Full control
Since your e-commerce website is hosted on your own server, you've got full control of the website and might make any required changes like updating the merchandise information, changing prices, deleting products, etc. At any given time.
If you've got products on 3rd party websites, making changes is difficult, because it has got to undergo a certain process. So you have got to plan prior, as you can not make immediate changes.
2. Minimal effect by changes in policies
Having your products on 3rd party websites would mean you must accommodates the terms, conditions and policies listed by that website.
Violation of any such policy attracts penalties or fear of taking down your products from their website. This may subsequently impact revenue. Also, changes in governmental policies affect these 3rd party websites' revenue. Taking this into consideration, they'll commit to shut down their website or move out their business from that country entirely. you're then left with no option but to own your own website.
Though you have got to adjust to the essential requirements of an ecommerce website, on your own self-hosted ecommerce website, you're your own boss. You can change things on the web site as and once you require, without fearing about compliance.
3. High Commission Rates
The third party websites often charge High Commission rates to display your products. This makes the costs of the products expensive for the tip customer. Moreover, you can’t offer discounts to the customer if the policy of the web site doesn't allow you to.
Since a self-hosted ecommerce website allows you to line your own prices, you're unengaged to change the costs at any time. Additionally, you'll offer discounts once you desire to spice up sales.
4. Add on functionality
With your self-hosted ecommerce website, you'll add additional functionality desired to your website. This may be a live chat to speak with real time website visitors or embedding your Instagram gallery. Since you've got total control, the chances are endless.
There is little question that a self-hosted ecommerce website will benefit your business than simply posting the products on other websites.
Businesses sometimes look at this as a serious expense. But after you take the above points into consideration, it of course offers a serious return on investment.
Start getting new customers by getting your own ecommerce website from the simplest ecommerce website service provider in Mumbai, India. Contact us today to work out how we will help.
